Takeaways: Building a Storybrand (Donald Miller)
Takeaway #1: “Customers don’t care about your story, they care about theirs.”
Takeaway #2: “websites don’t sell things, words sell things.”
Takeaway #3: “human beings are constantly scanning their environment…looking for information that will help them survive…too much noise/effort and they ignore it”
Miller goes on to frame two big mistakes (that I’m guessing form a foundation for the remainder).
“Brands fail to focus on the aspects of their offer that will help people survive and thrive”
“Brands cause their customers to burn too many calories in an effort to understand the offer”
🔖 Bookmark: “…the most powerful tool we can use to organize information so people don’t have to burn very many calories is story.”